8 years crafting
enjoyable
digital experiences
for real people.
I'm Javi, a Senior UX Designer, Career Lead and Mentor based in Santiago, Chile. Most recently I led UX features for Apex Legends at Electronic Arts, owning HUD design, gameplay features, and player-feedback loops for a global competitive audience. Before that, I was at Epic Games on Fortnite Creative and UEFN, shaping the tools that let millions of players build their own worlds. I don't just design, I bridge UX, art, engineering, and game design to optimize product impact.
Beyond gaming, I've worked across aviation, healthcare, eCommerce, logistics, and government, always at the intersection of scale, complexity, and real human stakes. I hold a Master in Advanced Design and a degree in Clinical Psychology, which shapes how I approach research, team culture, human interaction and perception for every experience I create.
